Faculty of Business AdministrationFOBAhttp://hdl.handle.net/123456789/1572024-03-29T08:53:09Z2024-03-29T08:53:09ZExploring the Adventist Health-lifestyle: A Social Marketing PerspectiveSigauke, InnocentSwansi, KennethDlamini, Christinahhttp://hdl.handle.net/123456789/2152024-03-21T14:38:54Z2021-03-01T00:00:00ZExploring the Adventist Health-lifestyle: A Social Marketing Perspective
Sigauke, Innocent; Swansi, Kenneth; Dlamini, Christinah
Some studies have linked the Seventh-day Adventist (SDA) church health-lifestyle with better wellbeing and longevity. However, there are suggestions that current initiatives by the SDA-church to prompt health behavior modifications have been inadequate. Current attempts seem to be largely downstream approaches without clear marketing guidelines. While social marketing has been noted to be a key success factor in behavior modification initiatives, it does not seem to have been used in promoting SDA health- lifestyle initiatives. Hence the study sought to bring in a social marketing perspective to the current initiatives being done to make the SDA health-lifestyle modifications attainable for more people. A multi-method design combining grounded theory and appreciative inquiry was used. Data was collected from SDA-public health academics and practitioners, health-lifestyle program participants as well as social marketing extant studies and models. The sources of data were 30 interviews, 20 extant studies on social marketing, 5 social marketing models and 5 forum presentations. The major finding of the study is a social marketing theory for SDA health- lifestyle modification suggesting that health-lifestyle behavior modification is driven by centers of influence that run benchmarked programs shaped by distinctively Adventist worldview, and guided via marketing design criteria. Social marketing is suggested as the missing link that makes it easier to implement health- lifestyle behavior adoption efforts.
2021-03-01T00:00:00ZA Conceptual Framework on Optimizing the Use of Marketing InformationSigauke, Innocenthttp://hdl.handle.net/123456789/2122024-03-21T14:12:20Z2019-06-01T00:00:00ZA Conceptual Framework on Optimizing the Use of Marketing Information
Sigauke, Innocent
Information is a key component of marketing decision making. Arguably, the information available to decision makers affects the quality of the decisions they make. However, the information technology revolution has ushered in an information explosion and overload for decision makers. Hence, there seems to be room to add frameworks which explain how the optimum use of the available information can be achieved. The aim of this paper is to assess the factors explaining the optimum use of marketing information systems and to suggest a conceptual framework. A literature review was conducted and the resulting conceptual framework suggests that
(a) marketing information strategy; (b) critical success factors; and
(c) alignment; are the main factors that influence the quality of a marketing information system and in turn the usability of its information, and therefore the optimum use of available information. Hence, the paper suggests that these variables and illustrated relationships can be manipulated to enhance the optimization of marketing information systems
2019-06-01T00:00:00ZPrecursors and Outcomes of Place Branding: A Conceptual FrameworkSigauke, Innocenthttp://hdl.handle.net/123456789/2112024-03-21T14:07:12Z2017-06-01T00:00:00ZPrecursors and Outcomes of Place Branding: A Conceptual Framework
Sigauke, Innocent
This paper seeks to develop a conceptual framework on place branding based on the variables reflected in the reviewed literature. A conceptual approach was used in this paper to provide an analytical conceptualization of place branding to guide future empirical studies. The paper discussed the precursors of place branding along with economic development as the outcome variable of place branding. Place branding is said to be distinct from product branding which relies on brand elements. The conceptual framework presented suggested that successful place branding has precursors as well as an outcome. The major precursors for place branding were identified as people, including politicians and residents; the place’s identity and heritage; spatial identity; as well as ambassador networks. Economic development was suggested as the outcome of successful place branding. The paper contributes to the understanding of the relatively new concept of place branding.
2017-06-01T00:00:00ZHUMAN-WILDLIFE CONFLICT RESOLUTION AND MITIGATION STRATEGY IN MVUMA TOWN WITH SPECIAL FOCUS ON SOCIAL OMNIVOROUS URBAN RESIDENT PRIMATE POPULATIONS (BABOONS: Papio cyanocephalus ursinus AND VERVETS: Chlorocebus aethiops), A CASE OF MIDLANDS PROVINCE, ZIMBABWE.Marisa, Leselyhttp://hdl.handle.net/123456789/2052023-10-08T01:00:09Z2012-01-01T00:00:00ZHUMAN-WILDLIFE CONFLICT RESOLUTION AND MITIGATION STRATEGY IN MVUMA TOWN WITH SPECIAL FOCUS ON SOCIAL OMNIVOROUS URBAN RESIDENT PRIMATE POPULATIONS (BABOONS: Papio cyanocephalus ursinus AND VERVETS: Chlorocebus aethiops), A CASE OF MIDLANDS PROVINCE, ZIMBABWE.
Marisa, Lesely
2012-01-01T00:00:00Z